No, there were no punches thrown or beer spilt. But because there was a patron who couldn't stop laughing.

That's when we knew we were onto something.

"You can't wear that in here." — Every pub we've ever walked into

You Can't Wear That was born in Australia, for Australians. We're a mob that believes life's too short to wear a boring shirt — especially when you've got a cold one in hand, a mate beside you, and absolutely nothing to prove.

Every shirt we make is designed for one moment: walking into your local, clocking the look on the bartender's face, and knowing you've already made someone's day before you've even ordered.

That's the whole thing. Banter. Laughs. Good company. Wear something worth talking about.